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Wireless Web Traffic Analysis

More and more websites are focusing their attention on including web content tailored for WAP enabled devices. With the steadily increasing number of wireless devices, from cell phones, PDA’s, mobile gaming systems and more, the vast new marketplace is full of pitfalls as well as opportunity. To ensure that you stake your claim in the mobile web market, it is necessary to be equipped with the right tools to be able to address the most important issues, including:

• Which carrier, device, browser platform, etc., make up the majority of my site traffic?
• Is my site’s content compelling?
• Are my site’s navigation and presentation useable irrespective of device?
• How do people get to my site, what are they searching for, and did they find what they need in the most direct manner?
• Is my infrastructure sufficiently able to handle mobile web access today? Will it be able to handle double or triple the traffic next year or even next month?

AuriQ’s unique analytics solutions are designed to be able to not only answer these questions, but to do so in as unobtrusive a manner to your existing network. No log files need to be collected and collated, no additional load needs to be introduced to your web servers, and no web pages need to be laden with added code for tracking.