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SEM/SEO Management

Search Engine Marketing (SEM) and Optimization (SEO) is a key component of any e-business' online marketing initiative. Companies will spend thousands of dollars either hiring SEO specialists or outsourcing to an SEO consulting company to help increase the visibility of their websites. Because the landscape of search engine marketing can change in an instant, the strategies employed today can become obsolete and counterproductive to your search engine rankings tomorrow.

AuriQ's RT (Real-Time) solutions are the key to staying on top of your search engine marketing efforts. Beyond simple search engine referrals or keyword search reports, you can gauge the effectiveness of your combined SEM strategies from one unified view.

Our SEM/SEO capabilities include:

• Detailed Crawler activity reports
• Breakdown of organic search engine referrals by search engine, keyword and landing page by overall count as well as percentage
• Track success of  PPC (Pay-Per-Click) search engine advertising, such as Google Adwords or Overture listings, by keyword, campaign ID, or any other user defined methodology
• Define steps to conversion success (i.e.- purchase or sign-up) and gauge ROI of both your organic and paid search referrals.