According to my mobile device I took about 5,300 steps yesterday, which was slightly more than the day before. While this is interesting for me to track my activity levels, I doubt most other people would care, except perhaps my doctor or health insurance provider. But this does put me in a growing group that is potentially leading the way to a revolution in healthcare.
In a recent Washington Post article, currently one in 10 American adults own fitness tracking devices. In addition there has been an “explosion in extreme tracking” where more and more people use them not just as step counters, but also to monitor heart rate, stress, sleep cycles, and just about every other possible measurable biometric via wearable technology. In fact, we have a couple of people who fit this description here in our own offices. This is creating tons of data – big data – for doctors and insurance carriers to synthesize.